The world of enterprise content interestingly has evolved into complex hodgepodge comprising of web content management, document management, rich media management including videos, enterprise collaboration, social collaboration and communities, management of the entire spectrum from static to transactional content, and ability to provide real time updates alongside static content, ability to analyze, personalize and finally recommend the right content based on the context and intent of the user's persona.

The challenge today is not just managing content, nor the ability to get the right results from a keyword search, but the capability to provide the right content to each constituent based on context and intent regardless of where the user came from or the device used for accessing content - for example someone visiting a site from a Smartphone or a web browser should get the same experience.  This transcends beyond the traditional concepts of implicit, explicit, roles based, rules based personalization or capabilities of generating and pushing content and personalized landing pages based on internal taxonomies mapped to user profiles.

With the newer social media capabilities such as world of twitters and facebook, the finish line in terms of features and functions seem to be an ever stretching line, especially when content needs to be syndicated and distributed through such social media sites as well. Some of the radical innovations in the content management space seem to be around personalized content delivery that includes the ability to push content through user defined interoperable web-gadgets that can be deployed on any websites, smartphones, desktop etc., regardless of technology used in such systems. This includes the ability to provide dynamic mash-ups aggregating content from several sources into a unified view. Personalization based on social recommendations is another such area alongside with web analytics. With the economic downturn, and slashing of marketing budgets, more and more companies would be embracing the web as opposed to traditional media to reach out to constituents and prospects. With a plethora open-source CMS products and consolidation of the pure-play commercial CMS solutions it is imperative that a company embarking on a content strategy should have its vendor selection process closely aligned with its business goals, unlike in the past where such initiatives were largely IT driven.