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sethu-iyer is a enterprise architect at vignette for web content collaboration and social media sethuiyer has specialization in web content management, knowledge management, collaboration, records management, erp, enterprise resource planning, digital marketing, search.

Why use a Content Management Solution?

Why use a Content Management Solution?

There are several reasons for using a CMS system, and some of them are:

a. Ease of managing, storage, retrieval, archival and disposition. This is particularly important with high volumes of content.

b. Avoid duplication of content. One source of truth.


c. Content Reuse - Create content once and reuse across multiple distribution points such as multiple websites, hand-held devices, video terminals, kiosks, stream audio/video etc.


d. Efficiency Improvements -  Empower business users and ensure right content is easily available to the right person at the right time. Ability to search and find the right content. Reduce cycle-time and faster turnaround of content from authoring to publishing.


e. Adherence to Compliance/Regulatory standards (such as DOD 5015, Sarbanes Oxley etc)

 

f. Knowledge Management - accumulate relevant content and distribute as per needs.Collaborative content management enables geographically distributed teams to participate collectively in content creation, editing and publishing.


g. Monetization of Content through sale of video, audio, documents etc.


h. Reduce Costs such as content production costs, content retrieval costs, content storage costs, maintenance costs.


i. Potential revenue drivers and business opportunities through capabilities such as publish on demand.

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